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SEO Analyst
England, West Midlands, Coventry - £25,735 - £34,531 per annum

Posted: 14/11/17

Are you an experienced SEO Analyst who is looking for a position to work within the Marketing department for Covenry university? We are looking for someone, who is a self starter, to support the Web Content and Social Media Manager on a project on a temporary basis. Using web analytics to recommend on-site SEO improvement campaigns, keeping up to date with the latest search engine algorithm changes and ensuring that content on the University site achieves the best possible results by increasing visibility across search engines.

Main Duties and Responsibilities

.Ensure all websites and internet properties are technically optimised to attract and engage target audience.

.Set-up and work to performance indicators for SEO/SEM that are clear. Communicate these to inform marketing planning and encourage working in data cycles.

.Define the purpose of each webpage and user journey and measure effectiveness.

.Track responses and analyse website analytics and PPC.

.Undertake A/B testing across the University website and microsites.

.Manage the University's web analytics account, and other related SEO/SEM analytical tools including access for relevant staff where required.

.Provide web analytics reports on the University site as a whole, in addition to individual sections and department areas on an ongoing basis.

.Reports on SEO improvements - google rankings, site effectiveness and campaigns.

.Provide reporting on SEO activity and the success of off-page SEO campaigns.

.Undertake SEO/SEM audit to support web effectiveness and provide regular reports and recommendations.

.Monitor traffic, diagnose problems and manage improvements.

You will need experience in Google Analytics, an appreciation of good Copy, an ability to audit content and setting up testing pages.

Person Specification

Degree or equivalently qualified.
Experience in a web-related or marketing discipline.
Proven experience of on-page Search Engine Optimisation.
Practical experience of analysing web data, and designing and providing analytics reports.
Experience of web analysis tools (Google Analytics, Web trends, Net sight).
Practical experience of writing content for the web.
Experience of managing digital campaigns and reporting on results.
Experience of A/B testing.
Experience of using bid management tools (e.g. click equation, ken shoo, searchlight).
Working knowledge e.g. HTML, CSS and JavaScript.
Experience of taking complex information and using it to communicate clear recommendations for improvement.
Experience of working with multimedia and social media functions.
Practical experience of working as part of a team in a demanding environment.
Demonstrable back-end and copywriting SEO skills.
Effective project management skills.

Up-to-date knowledge of SEO an SEM trends.

Creativity, and the ability to generate innovative solutions to problems.

Knowledge of key search engine algorithms, and the factors most important to search.

Demonstrates experience in using SEO and other related tools.

Undertaking campaign analysis of competitor sites.
Team Player.

Proactive, self-starter.

Problem solver.

Good communicator via written and verbal media.

Able to manage own time effectively.

Takes a methodical and productive approach to work tasks.

Willing to contribute to miscellaneous tasks as and when required.

If you believe you have the skills required and are available immediately we would love to hear from you.

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