Media and Communications Officer
England, West Midlands, Coventry - £13 - £14 per hour
Marketing - Media and Communications Officer
Coventry City Centre
£13.33 an hour - 37.5 hours
The role will be responsible for the production and dissemination of high quality marketing collateral to support recruitment, reputation and brand building of the department. In addition, this role will be working across several areas to gather news stories for use across a variety of internal and external communication channels.
A key activity is the ability to contribute and work effectively across a number of teams to contribute and enhance the development of the media and communications plan.
Main duties and responsibilities:
1.Lead the Marketing Strategy, working with the key stakeholders within the business.
2.To identify, organise and deliver marketing collateral and communications, and to ensure that it is approved and scheduled into the central design team to allow for accurate and timely delivery.
3.To support the production of a Marketing Plan, aligned to the Marketing Strategy, being led by the Events and Engagement Officer.
4.Maintain data within relevant stakeholder databases including sector-specific databases for direct mailing activities, advising on client data capture and management within the organisation.
5.To provide accurate and engaging copy of a standard that will ensure the effective production of a variety of marketing communications, undertaking all aspects of Publicity Production:
*Content generation and liaison with staff teams
*Proofing and production.
*Delivery and dissemination
*Follow up activity with recruitment pipelines
6.To work within the design, approval and print process to ensure that standards of quality and efficiencies are maintained.
7.To continually review and audit media collateral to ensure it is relevant, accessible and representative of all key audiences, providing translated versions where appropriate.
8.Working across the organisation to proactively source and write-up media stories for the external press and liaising with the Group media relations team to disseminate to media contacts.
9.Working with the Group Alumni Relations team to gather news stories, testimonials and updates to provide content for the web, social media and marketing materials.
10.To collate key stories, to support the community engagement activity of the organisation and provide news and information for internal communications, newsletters and corporate material such as; Evolve, Innovate and the Annual Review.
11.To participate with central Marketing and External Affairs activities such as good practice workshops, planning and strategy meetings.
12.Provide advice and guidance and ensure process and planning documentation is available and accessible to support media and communications management.
13.Regularly evaluate and monitor approved budget spend and activity against agreed objectives delivering monthly reports to the budget holder