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Marketing Communications Officer
England, West Midlands, Coventry - £13 - £14 per hour

Posted: 02/08/17

Description:
Marketing Communications Officer
Coventry University
3 Months Temporary Contract
£13.33 an hour

An exciting opportunity for an experienced Marketing Communications Officer to join Coventry University's Faculty Marketing team on a 3 month temporary contract.

Working closely with and aligned to the Coventry University Group Marketing and External Affairs team, you will be responsible for the production and dissemination of high quality marketing collateral to support student recruitment, reputation and brand building of the Faculty. In addition, this role will work across the faculty to generate content for use across a variety of internal and external communication channels, including news stories for the media.

You will have the ability to contribute and work effectively across a number of teams to enhance the development of the Faculty's marketing and communications plan.


Main Duties and Responsibilities

As Faculty Marketing Communications Officer working closely with the Faculty Associate Dean, Marketing and Recruitment and central Marketing and External Affairs, you will lead the development and implementation of the Faculty Marketing and Communications Plan in line with the Group Marketing Strategy.
You will also:

*Identify, organise and deliver marketing collateral and communications, ensuring that it is approved and scheduled into the central design team to allow for accurate and timely delivery.
*Maintain data within relevant stakeholder databases including sector-specific databases for direct mailing activities, advising on client data capture and management within the Faculties/Schools and departments.
*Provide accurate and engaging copy of a standard that will ensure the effective production of a variety of marketing communications, undertaking all aspects of Publicity Production:
*Content generation and liaison with staff teams
*Planning, proofing and production.
*Delivery and dissemination
*Follow up activity with recruitment pipelines
*Database Management
*Work within the University design, approval and print process to ensure that standards of quality and efficiency's are maintained.
*Continually review and audit media collateral to ensure it is relevant, accessible and representative of all key audiences, providing translated versions where appropriate.
*Work across the Faculty including the Faculty Research Centres to proactively source media stories for the external press, liaising closely with the Group media relations team.
*Work with the Group Alumni Relations team to gather news stories, testimonials and updates to provide content for the web, social media and marketing materials.
*Collate key stories from the Faculty and Faculty Research Centres, to support the community engagement activity of the University and provide news and information for internal communications, newsletters and corporate material such as; Evolve, Innovate and the Annual Review.
*Participate with central Marketing and External Affairs activities such as good practice workshops, planning and strategy meetings.
*Provide advice and guidance and ensure process and planning documentation is available and accessible (via the staff portal) to support media and communications management across the Faculty.
*Regularly evaluate and monitor approved budget spend and activity against agreed objectives delivering monthly reports to the budget holder and Faculty Accountant.
*Promote commercial and other opportunities to Faculty and University staff.
*AND such other duties as are within the scope and spirit of the job purpose, the title of the post and its grading.

Person Specification

*Degree in a relevant discipline or degree with substantial experience or degree with professional marketing qualification. CIM or equivalent would be advantageousā€ƒ
*Extensive experience of integrated communication campaigns.
*Experience of generating stories for and working with the media.
*Experience of influencing senior key stakeholders and relationship management.
*Evidence of CRM/engagement activity using traditional and digital media.
*Ability to analyse return on investment of planned campaigns and budget management
*Experience of marketing in the context of Higher Education at an international level
*Well-developed skills in relationship management, negotiation and persuasion.
*Excellent communication and organisation skills with the ability to work to deadlines.
*Proven ability to work efficiently and flexibly to deliver what is required and undertake out of hour duties as and when necessary.
*Ability to develop and implement innovative solutions to complex problems evidencing cultural sensitivity
*You will be a people person, a team player and a pro-active, self-motivated problem solver.
*You will evidence a passion for ensuring that our marketing and publicity and the communications around them are delivering maximum impact
*Able to deliver results with minimum supervision.
*Demonstrable intercultural competence and ability to work effectively with people from many different cultures
*Overseas travel may be required within this role.

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