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Digital Campaigns Officer
England, West Midlands, Coventry - £14.00 per hour

Posted: 26/07/21

Description:
We are currently recruiting for a Digital Campaigns Officer on a 3-6-month contract to help support the Marketing team at Coventry University. Main purpose of the role to assist in planning user journeys across digital channels, work independently to find new solutions and implement new ideas as well as solving problems for campaign related issues.

As a Digital Campaigns Officer your main responsibilities will be:
*Implement marketing campaigns both in the UK and overseas and provide advice and guidance to others when required
*To plan and evaluate campaigns using appropriate analysis tools, produce reports and provide training to develop capability in others when required
*To implement - in conjunction with our media buying agencies - all of university group's pay-per-click activity (including a heavy focus on Google AdWords and social media ads), display network advertising and advertising bought on the basis of impressions/views (CPM)
*Create user journeys that drive traffic to the university website and guide visitors into clear conversion funnels. Measure and evaluate the success of these through key metrics, particularly web and application data
*Ensure that external course finder sites represent accurately the university's courses and other information, and coordinate with communications team to keep up to date
*Provide excellent customer service to all clients in an effective and efficient manner and respond quickly to internal and client ad hoc requests
*Assist the Campaigns Manager to meet the team's targets and provide a high-quality service to the university community

Skills and experience required for the role:
*Degree or equivalent graduate level
*Experience within marketing and digital campaigns
*Excellent copywriting skills
*Excellent campaign planning skills
*Attention to detail
*IT literate, able to us MS Word, Excel and Social Media platforms
*Good communication skills
*Team player
*Confident in working independently
*Adaptable and flexible to meet with business deadlines
*Good oral and written skills

Hours/Pay Rate:
Monday to Friday 08:30pm - 17:00pm
£14.46 p/h

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